What the term means
Radio, reviewer, dealer and industry copies distributed outside normal retail channels. The term should be supported by label, catalog, matrix, packaging and provenance evidence rather than seller enthusiasm.
Identification checks
- White label does not automatically mean promo.
- Timing strips, stamps and promo text can help.
- Station writing may hurt condition but support provenance.
Condition and market
Compare equivalent copies with the same pressing type, country, completeness and condition. A rare format can still have limited demand, and a later pressing can sometimes outperform an original because of sound, packaging or availability.